How to fill in the Redirect Template
How to Fill in the Redirect Template
1. Overview
The BulkFlow Redirect Template allows you to create URL redirects in bulk within Shopify. A redirect automatically sends visitors from an old URL to a new destination when the original URL is no longer being used.
This is especially useful when changing product handles, collection URLs, page URLs, or migrating a store from another platform. By creating redirects, you can help customers reach the correct pages while preserving SEO performance and preventing 404 errors.
2. Requirements
Before filling in the Redirect Template, make sure you have:
- Downloaded the Redirect Template from BulkFlow.
- Prepared the old and new URLs you want to redirect.
- Connected your Shopify store to BulkFlow.
3. How to Fill the Redirect Template
Step 1: Download the Redirect Template
From your BulkFlow Dashboard, click the Download Template button and choose Redirect.
Or you can click directly on the Import button and select Redirect as the entity. And click the Download demo template line right under Redirect to quickly get the file.
Step 2: Fill in Required Fields
To create a Redirect Feed, the following fields are required:
Column | Description | Accepted Values & Example |
|---|---|---|
Path | The original URL path that visitors may still access. When a customer visits this URL, Shopify will check whether a redirect exists. | /products/red-shirt |
Target | The destination URL path where visitors should be redirected. | /products/classic-red-shirt |
Example
Path | Target |
|---|---|
/products/red-shirt | /products/classic-red-shirt |
/pages/about-old | /pages/about-us |
/collections/summer-sale | /collections/sale |
NOTE
- Both Path and Target must start with /.
- Do not include your store domain.
- Each Path should only appear once in the file.
- The Target URL should already exist in Shopify.
- One row creates one redirect rule.
Correct Examples
Path | Target |
|---|---|
/products/red-shirt | /products/classic-red-shirt |
/pages/about-old | /pages/about-us |
Incorrect Examples
Path | Target |
|---|---|
products/red-shirt | products/classic-red-shirt |
Step 3: Save the File Correctly
- File Upload: Save your file as XLSX or CSV (UTF-8) and upload it manually.
- Google Sheet: Use a shared Google Sheet link.
- File URL: Use a direct URL to connect your file.
- Google Drive: Use a shared Google Drive link.
- FTP/SFTP: You can also upload via FTP or SFTP.
- Dropbox: Use a shared Dropbox link.
- One Drive: Use a shared One Drive link.
Step 4: Run a Demo, Then Process Your Redirect Feed
- Click Demo Import to run the feed on a small sample of your data and preview the result before committing to anything.
- Once you're satisfied with the preview, click Full Import to process the entire feed.
- You can check the result and download it to see which redirects were successfully imported and which were not.
4. Tips
- Verify that all Target URLs already exist before importing.
- Use redirects whenever you change product, collection, or page handles.
- Avoid duplicate Path values in the same file.
- Test a small number of redirects first if you are importing a large dataset.
5. Frequently Asked Questions
1. Do I need Product IDs or Handles to create redirects?
No. Redirect feeds only require the Path and Target fields.
2. Can I redirect products, collections, and pages?
Yes. Redirects can point to any valid Shopify URL, including products, collections, pages, blogs, and policy pages.
3. What happens if the Target URL does not exist?
Visitors may still be redirected, but the destination page could return a 404 error. Always verify that the Target URL exists before importing.
4. Can I update existing redirects?
Yes. Existing redirects can be modified using a Redirect Update Feed.
5. Why should I use redirects?
Redirects help preserve SEO rankings, prevent broken links, and improve the customer experience when URLs change.
Updated on: 14/08/2026
Thank you!