How to Create an Update Feed to Change Existing Records

What is an Update Feed?

An Update Feed in BulkFlow lets you modify existing records in your store — whether it’s products, customers, blog posts, pages, or more — without creating duplicates. Instead of overwriting all data, you only update the fields you include in your file.

How an Update Feed Works

Step 1: Create an Update Feed

From the BulkFlow Dashboard, click Create New Feed. Then:

  • Choose Feed Type: Update
  • Select Entity: Choose what you want to update (e.g., Products, Customers, Pages...)
  • Select Connection Type: Choose how you'll provide your data: upload file, Google Sheet, file URL, or FTP/SFTP

Required: Your file must include at least one unique identifier (varies by entity, e.g., SKU for Products, Email for Customers).

Step 2: Prepare Your File

Your file should:

  • Be in .CSV, .XLSX, or .XML format
  • Contain only the fields you want to update
  • Include at least one ID column for matching:


Entity

Required Identifier(s)

Products

SKU, Handle, ID, Product ID

Customers

Email, Customer ID

Pages

Handle, Page ID

Blogs

Handle, Blog ID

NOTE: You don’t need to include all columns — only the fields you want to update.

Step 3: Configure Field Mapping

BulkFlow will try to match columns in your file with your store’s fields.

  • Auto-mapping is applied for default fields and correctly named metafields.
  • You can manually adjust mappings for custom fields or metafields.

To auto-detect metafields, name your column:

  • Metafield: namespace.key (for Products, Customers, etc.)
  • Variant Metafield: namespace.key (for Product Variants)

Step 4: Run Feed and Review Logs

  • Run your feed manually or schedule it
  • Check Logs to see:
    • Which records were successfully updated
    • Any rows with errors or missing identifiers
  • Enable automation if you'd like the feed to run regularly (daily, hourly, etc.)

Tips & Best Practices

  • Always test with a small file before mass updates
  • Avoid removing required identifier columns mid-update
  • Use the correct format for metafield columns
  • BulkFlow does not delete existing media unless you explicitly overwrite them

Updated on: 04/08/2025

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